The five principles for ‘anytime everywhere’ social change identified in the book are:
1. Identify your community from the crowd
2. Focus on shared goals
3. Choose tools for discovery and distribution
4. Highlight personal stories
5. Build a movement
When I started reading, #5 stopped me.
I mean, ‘build a movement’ as an item on a to-do list? Sure, we would all like to have a movement around our issues, but I had a hard time seeing how instructing us to build one counts as a ‘principle’, as reminding us that we can’t get to engagement without leveraging personal stories is.
But the way that the authors talk about movement building, I get how this commandment is an important reminder about the way we need to work. It’s about co-creation, letting go of our imagined control so that people are working our issues alongside us, not ‘under’ or ‘for’…
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