Chapter 3 in Social Change Anytime Everywhere is really the heart of the book, I think, for many nonprofit practitioners. There are tons of great examples about organizations effectively using multichannel strategies (email, Facebook, text messaging) to engage and activate their constituencies around their causes.
And there are specific suggestions about how to make these tools work for you, which is why I can imagine some busy nonprofit communications/resource development/advocacy professionals skipping right to chapter 3 and making notes on a legal pad of things that they just have to try.
Among the ideas that were bookmarked in my copy:
- Share progress on your interim goals–particularly when looking at long-term policy changes–with your online community.
- Outline the specific actions you want people to take, but don’t oversimplify; if there’s no obvious alignment between the action and the seriousness of the problem, people won’t do anything, not because they don’t care…
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