Top 3 Ways Social Media can Help Humanitarian Work (and 3 Pitfalls)

Innovations in Health Communications

The digital landscape has irrevocably altered the healthcare landscape. Even the most traditional of hospitals have a Facebook page where their patients clients friends can like them or (more meaningfully) provide feedback on the services. This trend towards social media is only beginning to affect humanitarian work, as their “core customers” are more likely to be those in Nepal or Haiti, post-disaster, and less likely to be using social media for interaction, information or in their daily lives. However,  more tech-savvy humanitarian aid organizations are beginning to use social media, in the following ways:

Advocacy and Fund-Raising

Social media is a powerful tool for advocacy and for raising an issue. Big Media that has traditionally been monopolizing the creation and transmission of content, has now almost given way to citizen journalism, where the creation and transmission of content takes place by individuals who may be armed only with a smartphone…

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2 responses to “Top 3 Ways Social Media can Help Humanitarian Work (and 3 Pitfalls)

  1. Pingback: Top 3 Ways Social Media can Help Humanitarian Work (and 3 Pitfalls) | Lyme Lives Everywhere

  2. Pingback: Top 3 Ways Social Media can Help Humanitarian Work (and 3 Pitfalls) | Maureen French

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